Trophy turns in-game wins into brand rewards. A player succeeds, your brand becomes the thing that rewarded them, and you reach a new customer at a fraction of what they cost you anywhere else. Impressions and engagement are free. You pay only when a player actually converts, at a cost set well below your current acquisition spend. No giveaways, no logo slapped on a prize, your brand woven into the win.
Find your match →Brands pour money into impressions that get skipped, served to bots, or locked behind six-figure team and league deals. Trophy pays only for real moments hit by real players, at a cost below what a customer takes to acquire anywhere else.
Ad-skip figure: YouTube 2025. Bot traffic: Thales / Imperva 2026 Bad Bot Report.
Ads charge you for impressions that get skipped or served to bots. Influencers charge a premium up front, whether or not anyone buys. Trophy flips it: the impressions and engagement are free, and you pay only when a real player converts, at a rate below what a customer costs you to acquire anywhere else.
The horror stories you have seen, players rejecting brands in games, are about interruption and extraction: pop-ups, pre-rolls, logos slapped on things nobody asked for. The research on brands done right tells a different story.
Sources: Integral Ad Science (2025); Anzu gamer-attitudes research.
When Wendy's entered Fortnite to battle frozen beef, players did not reject it, they joined in: 1.5 million minutes watched on Twitch and a 119% lift in social mentions, and the campaign won the Cannes Lions Grand Prix. When Chipotle tied in-game rewards in Riot's 2XKO to real food orders, players opted in by the thousands. Both worked because they added something instead of interrupting. Trophy is built to be that kind of presence by default: your brand becomes the reward a player earned, matched to a game that fits, paid for only when it converts. The activation gamers already welcome, made accessible to every brand.
Examples: Wendy's "Keeping Fortnite Fresh," Cannes Lions Grand Prix 2019; Chipotle x Riot Games 2XKO, 2025 to 2026.
Pick the moments that fit your brand. When a player hits one, Trophy routes your reward to them and the studio gets paid. You reach players at the peak of play, the moment they are most receptive.
Fund a reward tied to a moment that fits your brand, in a game your audience already plays.
They keep playing as they always have. When they hit the moment, your reward routes to them.
Every moment hit and reward routed is tracked. You see exactly what your spend produced.
No impression fees, no retainers, no surprises. You only pay the third one after a real person converts.
A flat subscription to connect to the catalog and build your campaign. Founding rate: $99 for 6 months, fully refundable if it does not deliver at least $99 in value. Your only fixed cost.
You set a budget you control. Trophy takes a small percentage of it: 4% if you promote the campaign, 12% if you run it quietly. The rest of the budget funds your conversions.
Charged only after a verified conversion, set 75% below your industry's average cost to acquire a customer. Nothing for impressions or engagement. Only real results.
The reward itself, the discount or the product, stays your existing cost of goods, the loss leader you already carry when you give product away. The difference is it now only reaches a verified, high-intent customer, and only after they convert. And the majority of what you spend goes straight to the studio whose players you reach. Activations that work also open a warm path to larger esports campaigns through the MetArena partnership.
These are live and approved titles on Trophy. Each one creates natural moments a brand can reward. Here is the kind of fit our matching engine looks for.
Examples of the kind of matching Trophy does. Your brand is paired to the games and moments that fit it best.
Drop in your website. Trophy reads your category, audience, and themes, then ranks the games that fit your brand. No briefing, no spreadsheet, no guesswork.